News

How US abuse of tariffs against China affects Apple – and why China holds the cards
In recent days, international media have been paying close attention to Apple CEO Tim Cook's warnings about the potential ...
Money Morning8h
Tim Cook Faces Investor Pressure After Apple Shares Fall on Weak iPhone Demand
Apple (NASDAQ: AAPL) CEO Tim Cook finds himself under mounting pressure as the tech giant's shares continue their downward ...
Macworld11h
Apple admits it may need to raise prices to deal with tariffs
"Various actions, including... increasing the prices of its products and services" may be necessary, according to SEC filing.
Why That New iPhone Will Likely Cost More — Heard on the Street
Apple’s latest earnings showed the iPhone maker is so far choosing to eat tariff-related extra costs. But that is unlikely to last forever, especially given the company's reputation for protecting its ...
Apple Won’t Be Able to Avoid Price Hikes for Long
The iPhone maker is absorbing $900 million in tariff costs this quarter, but the hit to profit margins could still get worse.