HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, ...

Portland, OR – adidas is thrilled to announce the launch of its 2025 Honoring Black Excellence (HBE) program, a bold and dynamic celebration of Black brilliance, resilience, and creativity. This ...

At a time when many companies are scaling back diversity initiatives, Adidas has doubled down. The iconic footwear and athletic apparel brand hosted its fifth annual Honoring Black Excellence (HBE) ...

Adidas teams up with the creative minds behind Paper Monday to spotlight the past, present, and future of Black creativity in an immersive Atlanta showcase.

Other honorees of Adidas’s Honoring Black Excellence initiative this year include Sekou Thornell, founder and creative director of Kitboys Club, a soccer-focused athleisure brand; and Jaycina ...

Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...

Jaycina Almond Founder of Tender Foundation Rog & Bee Walker adidas 2025 Honoring Black Excellence & Storytelling Stephanie Tharpe: Being recognized as an adidas HBE Honoree is a major milestone.

If you've been wondering about the concept behind the new adidas Black History Month uniforms for Nebraska, Kansas, Louisville, and others, here is your answer.

Let’s just say, the Grammys was hella Black this year, and we loved it. Here are some of the best moments where Black excellence showed up and showed out at the 2025 Grammys.

From Oscar nominees to emerging creators, the 18th Annual Black Women in Hollywood Awards celebrates incredible talent while giving back to the community.

McKinley Steam Academy in Cedar Rapids celebrated the achievements and culture of its students.