When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

Bring your Tigers football, basketball and recruiting questions, and talk to Eli Hoff in a live chat at 11 a.m. Thursday.

Although Auburn’s golf teams bowed out of championship contention, four Tigers were selected to represent team USA.

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

According to University officials, the brand switch officially ends Auburn’s 18-year partnership with Under Armour. Auburn’s ...

Auburn has set the dates for its annual AMBUSH coaches caravan, with three stops in June and July. Head football coach Hugh Freeze, baseball coach Butch Thompson, associate head basketball coach S ...

Nike is returning to Amazon’s online store after leaving it in 2019, part of efforts by the world’s largest sportswear company to renew growth and mend ties with key wholesale partners.

Bruce Pearl has had to rebuild the Auburn men’s basketball team almost from scratch this offseason, only returning one player from last season’s Final Four team if Tahaad Pettiford opts to ...

Basketball icon Michael Jordan once turned a shoe that was "banned" from NBA competition into a multi-billion brand that redefined the footwear industry forever. In the mid '80s, Jordan would ...

It’s CeeDee Lamb. It’s the culture. Lamb has had a Nike partnership since he entered the league in 2020, and now this marks his first collaboration with the brand. While it isn't a "signature ...

In an emailed statement to the Business Journal, Jensen said there is "no end date in sight" for the Nike partnership. Along with Nike, Urban Outfitters also plans to feature other partners it ...