"My logo on the back of the shoe reminds me of being my true self on the court, being authentic and original. The white dove represents freedom, peace. The reiki symbol that is called 'Cho Ku Rei' ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Haier was recently front and centre at the Australian Open, as the Official TV and Home Appliance partner of Tennis Australia.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

The mining magnate will not be able to support candidates under the United Australia Party banner but still plans to bankroll “independent” Senate campaigns.

Andy Murray is reportedly set to continue his partnership with Novak Djokovic, despite British star Emma Raducanu still ...

Tennis player Gonzalo Oliveira has been provisionally suspended after testing positive for the banned substance ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Golf Australia has listened to the concerns of leading players in making a significant decision about the format of the Australian Open.

Serena Williams spent much of her career handing out lessons on the tennis court. The American, who is widely considered one of the greatest players of all time, was practically untouchable in her ...

Namely, how does O’Neil see LIV fitting into the framework agreement between the league’s financiers, Saudi Arabia’s Public Investment Fund (PIF), and PGA Tour Enterprises? That deal, according to ...

Women’s tennis has returned to Cancun for the first time since the 2023 WTA Finals with the inauguration of the Cancun Tennis Open! This new WTA 125 tournament showcases the sport’s rising stars on ...