Microsoft Azure is now so big it’s hard to keep on top of all its features, let alone drill down into its ever-growing line of developer tools. That’s not surprising. In the past two decades, Azure ...

One area where this process is obvious is Azure’s many different service APIs, which often give language- and platform-independent ways to build Azure services into your code. These cover everything ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals.

Octane11 has announced its integration with LinkedIn’s newly launched Company Intelligence API, offering B2B marketers enhanced attribution and analytics capabilities. In pre-release testing, Octane11 ...

, a Saudi fintech startup developing digital solutions for business payments. The investment underscores the growing momentum of enterprise-focused financial technology in the Kingdom as businesses ...

Retail has a platform problem. A 2024 report found 85% of mid‑market retailers rely on multiple platforms to drive growth across channels. Each speaks its own ...

Octane11 now integrates with LinkedIn’s new Company Intelligence API, bringing new attribution and analytics to B2B marketers. In pre-release testing, Octane11 compared match rates, engagement metrics ...

Advertisers attempting to measure a campaign see clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short - especially for B2B, which has ...

Channel99 is taking aim at this blind spot. The San Francisco-based company announced an integration with LinkedIn’s Company Intelligence API, giving ...

LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes.