Georgian designer Demna is leaving Balenciaga after a decade to become artistic director of Gucci, the French parent company of both brands, Kering, said Thursday. "Kering and Gucci are delighted to announce the appointment of Demna as the house's new artistic director,

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.

Earlier this month, a not-so-shocking announcement came from the House of Gucci. The brand would be parting ways with its Creative Director Sabato De Sarno. De Sarno spent just two years at