Jeff Beer spoke with Mars CMO Rankin Carroll about the brand's 2025 AI innovation strategy and how it is enhancing the consumer experience.

Best Buy Co.’s chief digital, analytics and technology officer is leaving the company. Brian Tilzer was chief digital officer ...

Software is ubiquitous and has become the focal point of technological innovation. Apart from running devices and applications, its usage has been extended to managing infrastructure. The Zacks ...

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Learn how Best Buy transformed customer experience with AI, reducing 93 contact center apps to streamlined solutions and deploying parts of the new AI CX in 6-8 weeks.

Your car battery is essential for your car's basic functions. These highly-rated testers will help you test your battery so ...

From enabling conversational product searches to equipping service reps with real-time insights for issue resolution, AI can ...

Enterprise leaders are on notice: change or be a legacy manager. I also give my paradoxical take on AI leadership. Mary ...

Adobe's improved fundamentals, AI integration, and undervaluation make it a smart buy. Read more on the ADBE analysis and how ...

The customers of tomorrow will expect AI-powered experiences. Brands should start small, test, pilot, learn and refine the AI integration.

Today consumers use AI to help with specific tasks that still require them to control the workflow and final decision making. Forrester expects AI to become more autonomous, which will likely not be a ...