A toddler in New Hampshire was left in tears after an unexpected playtime mishap saw a toy car become tangled in her hair.

The founder of Paw Patrol reveals how passing on Beyblade was a strategic misstep that ultimately led to Hasbro's massive ...

The viral interactive toy, a tie-in with the Super Mario Galaxy Movie, has been impossible to find—but now it’s in stock at a ...

Whether it’s Aquabeads or micro scooters, board games or storybooks, these are the toys that won over our writer and her merry band of testers ...

Informal Beyblade battles are popping up in strangest of places, with players huddling in parks, gyms and shopping malls.

TOMY Company, Ltd. (TAKARATOMY), today announced that it will bring three of its most popular Japan-born brands to Anime Expo 2026 (July 2–5), North America's largest celebration of Japanese pop ...

Beyblade, a Japanese spinning top toy first launched in 1999, is making a comeback across parts of Asia more than 20 years later.

EXCLUSIVE: Lionsgate, LuckyChap, and Hasbro Entertainment are partnering with two star writing teams — Neil Widener & Gavin James (A Minecraft Movie) and Rebecca Angelo & Lauren Schuker Blum (Dumb ...

Initial reactions to “Toy Story 5” are in after the new installment from Pixar’s classic franchise had its Los Angeles premiere Tuesday evening, and some are even praising the animated flick as an ...