Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM Wavemaker.

Adobe (Nasdaq:ADBE) announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertiser ...

Prior to Amazon, he served as Senior Director at Microsoft, where he launched the Bing Ads Publisher Network and propelled the business to exceed $1 billion in annual ad spend within five years. Evans ...

Prior to Amazon, he served as Senior Director at Microsoft, where he launched the Bing Ads Publisher Network and propelled the business to exceed $1 billion in annual ad spend within five years.

Rather than raising prices and then giving you the chance to switch to a new, cheaper, “with ads” tier, Amazon added commercials to its standard tier, and you must pay more to turn the ads off.

Google Ads is testing adding a new column to its Performance Max reports named "Used Since." This column is visible on the asset level and it shows the date an asset was added. This new Used Since ...

Instead, Jounce says, publishers that want access to AdX demand through GAM must implement Google’s Interactive Media Ads (IMA) SDK, which is a client-side service that gathers data about a site’s ad ...

Amazon Ads is rolling out Brand+ ... video streaming platforms like Prime Video and Twitch as well as top video publishers like BuzzFeed, Fox Corp. and Dotdash Meredith, Amazon said.