The power of first-party data collaboration in driving advertising effectiveness
First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...
Amazon spent $21 billion on ads and promotion in 2024 (that’s $679 every second)
Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon ...
Marketing Dive1d
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.
Business Wire1d
Adobe Announces General Availability of Real-Time CDP Collaboration for Brands to Jointly Drive Ad Performance in a Privacy-First Landscape
Adobe (Nasdaq:ADBE) announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertiser ...