Each day of the promotional week comes with a deal of the day promotion, featuring a steeper discount. This go-round, there ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

The campaign beat the BBC’s #ThisIsOurBBC campaign in the final round of the competition, pushing the broadcaster’s centenary activity into second place. Prior to the final, both fought off tough ...

“Really Big Deal Reveals” has proven successful in attracting new shoppers: JCPenney has been averaging 13%-15% new customers each week of the campaign, according to the brand. So far this year, new ...

The marketing is part of a broader government initiative to prepare both the public and businesses for the reality of a no-deal Brexit on October 31.

Meanwhile, the campaign generated a reach of 8.5 million from earned PR when launched to trade and consumer press. Plus the ad “significantly exceeded” key creative impact metrics, according to the ...

So what’s with the elaborate online marketing campaign implying otherwise? By Rachel Strugatz For the last three weeks, videos of Michael Cera have circulated online, claiming that the actor is ...

And it's not just marketing savvy — it's the core of the franchise itself. In a larger sense, this sort of wistful wish fulfillment has been a part of Star Wars from the very beginning.

Mint Mobile this week unleashed its latest campaign with a side-splitting commercial titled ‘Mint Mobile’s Explicitly Premium Wireless.’ In the ad, the charismatic actor Ryan Reynolds ...

New Delhi: From home makeovers to fast food deals, this week's brand campaigns served up creativity across categories. Whether it was Godrej Interio personalising spaces or KFC dishing out ...

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat. The phrase “get woke go broke,” employed by ...

“Really Big Deal Reveals” has proven successful in attracting new shoppers: J.C. Penney has been averaging 13% to 15% new customers each week of the campaign, according to the brand.