At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.

“In any given week ... modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign.

Mother’s Day marketing has evolved over the years, with brands pivoting from the overly sentimental to include more humorous, thought-provoking and mindful fare. Additionally, many brands over the ...

The campaign, featuring ISU football players, went viral and was named Best NIL Deal of 2023 ... swept the National Agri-Marketing Association contest this week. The campaign won Grand Champion ...

Starz CEO Jeffrey Hirsch discusses plans for the 'Power' and 'Outlander' franchises and growth strategies after completing ...

New Delhi: Digital travel platform Agoda and visa processing platform Atlys have launched a co-branded marketing and advertising campaign in India, focusing on simplifying international travel.

Tourism Tropical North Queensland general manager of marketing, Lani Cooper, said the campaign is designed to ... reaching up to 1.4 million viewers per week, supported by media partnerships ...

Anthony Albanese took home the first leaders debate off the back of an about-face by the Opposition in the second week of the campaign ... had got the “best deal”, even when Donald Trump ...

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

Got Your Back is nominated in the Promotions Team category at the Music Week Awards 2025. Angie Rudge, formerly of Island Records/UMG. played a key role in the digital marketing campaign for Lola ...

Star Alliance has unveiled a new global brand campaign titled "The rhythm of excellence ... teamed up with OpenAI last week to roll out advanced generative AI tools across its business, marking ...

Funds are to be allocated to marketing and the expansion of the brand's team ... sold in more than 1,800 stores nationwide raised more than £4.3m this week through a crowdfunding campaign. Lick was ...