“Really Big Deal Reveals” has proven successful in attracting new shoppers: JCPenney has been averaging 13%-15% new customers each week of the campaign, according to the brand. So far this year, new ...

The campaign beat the BBC’s #ThisIsOurBBC campaign in the final round of the competition, pushing the broadcaster’s centenary activity into second place. Prior to the final, both fought off tough ...

The Catch-22 of Modern Marketing Campaigns: ... “In any given week, there are 4 billion to 5 billion ad impressions running across Hulu, Disney+ and ESPN,” said Josh Mattison, ...

New Delhi: From home makeovers to fast food deals, this week's brand campaigns served up creativity across categories. Whether it was Godrej Interio personalising spaces or KFC dishing out ...

How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its ... in 2019. In ...

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat. The phrase “get woke go broke,” employed by ...