Video is rapidly evolving, with half of advertisers already leveraging generative AI to create video ads, according to the ...

By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) - ...

Celebrity earnings used to be quite simple. The majority of their income was through appearance fees, endorsement dealings, ...

In this article, Uday Kumar Haliga of MiQ Digital examines how artificial intelligence is transforming every layer of modern ...

NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...

Media Trends Live is anchored by our Media Trends newsletter co-authors, Sara Fischer and Kerry Flynn, to discuss the key ...

The Trade Desk, Inc. is thriving with Connected TV growth, S&P 500 inclusion, and market shifts. Click for more about TTD ...

Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming ...

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

Advertising firm Omnicom on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising ...

Advertisers Expect More From CTV IAB’s latest report also indicates that buyers expect 47% of CTV inventory to be biddable, ...