Supply-side platforms (SSPs) are reframing their vision around publisher deal curation, while DSPs are trying to build direct ...

Lenny is the CEO and Founder of GoKart as well as Brown Boots, bringing over a decade of expertise in app monetization, affiliate marketing, and direct advertiser partnerships. He has built a ...

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Modern consumers see around 5,000 advertisements every day in our crowded marketing world. Branded items cut through this ...

Creators are no longer willing to rent their audiences from Instagram, TikTok or Spotify. They want ownership — and they’re taking matters into their own hands.

Xsolla has launched a new direct-to-customer publishing suite. The commerce company said the new suite offers an "all-in-one ...

The Channel Co., a Westborough-based media, event and marketing company focused on the IT industry, is taking direct ...

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based ...

Alberta’s government is moving ahead with plans to allow oil sands producers to pay their royalties in bitumen, letting it ...

Donald Trump's new FBI director is breaking down the wall that is supposed to exist between his department and the Oval ...

Smaller meat processing plants across the country are surviving and profiting by producing, and marketing products ...