Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

EXCLUSIVE: If you’re an And Just Like That fan who wants the consumption to be a little more conspicuous, Warner Bros.

If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster. Netflix’s recent deal ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...

YouTube is integrating Google's Gemini AI to place ads at the most engaging video moments, making them harder to avoid. This ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.