Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Netflix (NFLX) is rebounding from earlier losses after being downgraded by JPMorgan analysts to Neutral from Overweight.

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

From global award winners to local legends and ones to watch, we have compiled the definitive list of the most exciting agencies in the city right now.

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...