Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

The Warner Bros. streamer had a full circle moment and is now called HBO Max. The social media handles of the streamer had a ball while making the announcement.

The humanization of AI is turning into a nice side hustle, and it's an interesting dilemma for the humans paid to train them.

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Netflix (NFLX) is rebounding from earlier losses after being downgraded by JPMorgan analysts to Neutral from Overweight.

EXCLUSIVE: Documentaries like Blackfish, The Hunting Ground, RBG, Three Identical Strangers and Oscar-winner Navalny put CNN ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...