The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

Day packs accounted for half of JanSport’s sales in 1985, and by 2015 the company was reportedly selling 8 million backpacks a year. The oldest of three brothers, Murray John Pletz was born in ...

Take the school backpack, for example. Its invention can be traced to one man, Murray McCory, who died last month. McCory founded JanSport in 1967 with his future wife (Jan, the company’s namesake).

Amazon has backpacks from several popular brands on sale to scoop up for the 2024-2025 school year. ... One of the best deals is the $30 price drop on the JanSport Laptop Backpack.

Murray McCory, who founded the outdoor equipment company JanSport while still in college and whose signature innovation, a lightweight backpack, revolutionized school life for millions of students ...

JanSport Rethinks Gen Z, One Backpack At A Time - 12/05/2023. With the launch of Liminal, the back-to-school brand takes an expanded look at how young consumers are shouldering the weight of the ...

Murray McCory revolutionized school life with a lightweight backpack that he created through JanSport, the outdoors equipment company he founded in 1967. By the mid-1980s, JanSport bags were ...

Day packs accounted for half of JanSport’s sales in 1985, and by 2015 the company was reportedly selling 8 million backpacks a year. The oldest of three brothers, Murray John Pletz was born in ...

Murray McCory, who founded JanSport while a student at UW and whose lightweight backpack, revolutionized school life for millions of students, died Oct. 7 in Seattle.