The relationship between football clubs and betting operators extends far beyond a mere advertising deal. For years, ...

For decades, luxury has been defined by boldness. Logos plastered across handbags, diamond studded watches that sparkle across the room, and designer sneakers that loudly announce their brand before ...

According to Deloitte’s Global Marketing Trends, authenticity is now a core purchasing driver, with consumers more likely to ...

PTF Lab CMO Anton Smagin explains how the firm's live AR advertising solutions can aid sports properties and promoters.

According to head coach Shane Steichen, Indianapolis Colts 2nd-year wideout AD Mitchell ‘will have to earn it going forward,’ ...

Opinion: Lawsuit ads warning about prescription drugs or medical devices generate fear that can put patients at risk.

The law firm wants to use a clip from the iconic 1928 cartoon, which is now in the public domain, but fears the entertainment ...

A loss-making asset manager saw its stock leap on Tuesday in just the latest example of how a corporate announcement of the purchase of a digital asset has sparked sensational returns. CaliberCos ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

When asked whether the financial pressures of the shifting collegiate athletics environment contributed to his decision to enter into the partnership, Del Conte said, “Not really.” Texas and other ...