A lot of consumers today prefer discovering brands through social media and peer recommendations rather than traditional advertising. Word-of-mouth has gone digital, and it moves faster than ever. For ...

For the Mars retail media lead, sales productivity and verified growth are replacing pure efficiency as the benchmark. As a juror for The Drum Commerce Media Awards, Thomas (TJ) Hanel brings a ...

A Washington state bill filed last year and reintroduced this session would levy a tax on certain social media platforms and search engines to fund state Department of Commerce journalism grants. It’s ...

Most businesses waste money on paid advertising because they treat it like a lottery ticket. They launch ads, pick an audience, write copy, hit publish, and wait for sales. The logic seems simple: ...

I struggle with the word television. Although we continue to use that term, recent market-definition debates – including in Netflix’s acquisition of Warner Bros. Discovery (WBD) assets – make it ...

An interesting dynamic around holidays has evolved over the past several years, and it’s happened quickly. It’s easy to forget that most social media platforms weren’t just not as popular 20 years ago ...

Canberra’s adoption of the IHRA definition clarifies how antisemitism is identified but leaves policing, prosecutions, and free speech law unchanged When Australia formally adopted the International ...

Cache Valley is one of the few places in Utah where life still feels grounded. People work, study, farm, volunteer, coach, and show up for each other. You can feel it walking through downtown Logan, ...

The definition of TV continues to evolve as consumer behavior changes. What is considered TV has moved beyond cable or streaming programming and has creeped into short form and social content as well.