The NBA has embraced content creators, but all the money fueling professional sports leagues is in live rights, and YouTube could be a replacement.

The modern NBA – both as a competitive sports league and as an entertainment company – owes a lot of its existence to the one-time rebel league.

NBC’s first telecast of the NBA All-Star Game since 2002 brought in strong ratings. Sunday’s contest, which featured a USA vs. World format and a round-robin between three squ ...

The 2026 NBA trade deadline is set for 3 p.m. ET on Thursday afternoon, but teams did not wait to make buzzer-beating moves. The latest surprising move came Wednesday afternoon, as the Mavericks ...

The 2026 NBA trade deadline is less than 48 hours away, and major deals are starting to go down in the league and rumors are plentiful. The Cavaliers pulled off the latest blockbuster, acquiring James ...

We already knew the 21 NBA rookies and sophomores competing in the Rising Stars Challenge All-Star Friday night in Los Angeles next month. We certainly already knew the three Hall of Famers who will ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. This week's must-watch NBA ...

People were wondering how Cooper Flagg's game would translate to the NBA. Even though he was the first overall pick, people didn't know if he'd be ready at 18 years old and have the physicality for it ...

Today’s NBA slate features Victor Wembanyama and the San Antonio Spurs facing Kevin Durant and the Houston Rockets in this exciting NBA matchup. The tip takes place at 5 p.m. PT/8 p.m. ET (6 p.m. MST) ...

Fans from around the globe cast their ballots, picking who should start in the NBA All-Star Game next month in Los Angeles. Those fan votes (50% of the total) — combined with votes from NBA players ...

The Milwaukee Bucks and Atlanta Hawks kick off a big Monday of NBA basketball with an afternoon matchup of Eastern Conference playoff hopefuls in Atlanta. The game is scheduled to start at 1 p.m. ET ...