Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

As AI platforms like ChatGPT and Perplexity reshape how users discover information, brands must shift from traditional SEO to ...

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Perplexity AI is looking to take its Comet browser to the next level by embedding it directly into smartphones.

Perplexity’s growth after a year of existence illustrates that AI won’t necessarily destroy web traffic, nor will it make people rethink Google search marketing.

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Perplexity, an NVIDIA-backed AI search startup, is in discussions with major smartphone makers (or OEMs) to pre-install its ...

Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance. Perplexity AI announced Wednesday that it launched Comet, an independent ...