Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

The Research & Evaluation Methodology (REM) program offers the opportunity to combine substantive interests in education while learning quantitative social science research methods. Our students learn ...

Evaluating research quality is central to building scientific knowledge, yet social sciences often face challenges due to methodological limits and disciplinary biases in existing tools. A new study ...

Peer review of academic programs is a widely accepted method for assessing curricular sequences as well as course development and delivery. Using external reviewers is a useful way of analyzing ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Publisher Information Sara ...