Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

The AI euphoria—and peril—driving ServiceNow’s Bill McDermott• The Top 5: Silicon Valley’s most exotic fitness goals• Plus, our Recommendations: A wager to save a dad; “Fargo” in Maine; and a band of ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.