It’s important for business owners to list their companies in prominent and reputable business directories. Often these listings are free, but even if you have to pay a small fee, it can be worth it.

Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode. This allows Google to help you make a reservation at a restaurant and will soon give ...

From implementing search engine optimization (SEO) to ensuring a consistent social media presence and collaborating with more-established complementary brands, these are all ways to increase brand ...

Posts generated by AI don't hold enough authority with AI search engines to significantly boost your visibility (yes, that's ironic!). Here's what you can do instead.

AI tools like ChatGPT and Perplexity are replacing Google search as the new front door to commerce, forcing brands to optimize for AI-driven discovery.

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

HubSpot reports that AI-driven search is altering content strategies; businesses must diversify across channels to engage modern consumers effectively.

Indeed’s AI at Work report ranks marketing 4th for GenAI exposure, with 69% of skills shifting toward hybrid human-AI workflows.

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

A federal judge on Tuesday ordered a major makeover of Google's search engine in a crackdown aimed at curbing the corrosive power of an illegal monopoly, but rebuffed the U.S. government's request to ...

MITROPOULOS EXPLAINS. LOOKING FOR DIRECTIONS A RESTAURANT, OR MAYBE A HISTORY LESSON? THESE DAYS, MOST PEOPLE WON’T HEAD TO THEIR LOCAL LIBRARY. JUST PULL OUT YOUR PHONE OR YOUR COMPUTER AND SEARCH ...

Search and ye shall … most likely be tracked. But a growing number of people want to search without leaving a trail, which is why privacy-focused search engines like DuckDuckGo and Brave Search are ...