U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney

In the age of hyper-awareness and cultural accountability, one fashion ad can set off a firestorm. That’s exactly what happened with American Eagle’s latest campaign featuring actress Sydney Sweeney.

American Eagle's latest ad campaign featuring Euphoria star Sydney Sweeney seemed, at first, like a normal fashion marketing campaign. It revolves around a simple pun: "Sydney Sweeney has great jeans".