From viral beauty buys to designer splurges, here’s everything I almost clicked 'buy now' on — and why I didn’t.

Natalie Reynolds, a US-based TikTok creator, has gone viral after an emotional video filmed outside TikTok's Los Angeles ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives. The brand’s CMO Katie Welch ...

TikTok and Instagram users are self-injecting Innotox, a "Korean Botox" product, that they purchased online. Dermatologists explain why that's so dangerous.

Tweens’ prefrontal cortex, the brain’s decision-making center, is hardly developed. These kids lack impulse control and react ...

President Donald Trump said a group of "very wealthy people" wants to buy the Chinese-owned TikTok social media app that is ...

Similarly, estrogen elevates skin's levels of hyaluronic acid, improving barrier function, protecting cells against oxidative ...

Tweens and teens are watching TikTok influencers demonstrate costly, unnecessary skin care routines that harm their skin.

The social media platform TikTok recently banned a hashtag called #SkinnyTok after European regulators warned it was ...

New research shows the potential health harms of TikTok skin care videos touting "lighter, brighter skin" marketed toward young girls ages 7 to 18. Products ranged from $168 to $500 or more per ...