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Here are six strategies these leaders are using to win discoverability on TikTok. Brand Early, Not Late Visibility doesn’t have to wait until the end.
“So I feel like the whole ecosystem is driven by the discoverability that TikTok provided.” For some brands, TikTok has become an integral piece of marketing strategy and sales growth.
With the rise of AI and social media platforms as primary search channels, traditional SEO tactics are falling short. If AI ...
TikTok remains the dominant social media platform in 2025, surpassing other platforms in terms of engagement. The app’s short ...
For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...
Peridot has outperformed a typical TikTok brand campaign. The title’s hashtags have earned 124 million views and users are recognizing Peridot 10-times more often than an average brand campaign.
The discoverability has really gone down, ... "The brand deals, the sponsorships. TikTok has made it very easy for us to, not for us to access it, but for us to be accessible to brands." ...
How TikTok can help brands get on Christmas wish lists Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Published Sept ...