Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Another interesting company going through a similar transition is entertainment behemoth Warner Bros. Discovery (NASDAQ:WBD).

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...