Amazon’s biggest shopping event of the year is in full swing, and yes, Prime Day is still going on now. For the first time ever, Amazon has stretched the event to a full four days, giving shoppers even more time to score epic savings across tech, home, beauty, fashion, and more. So, if you've been concerned that you missed out, that's not the case.

Welcome to the Strategist’s first liveblog! When we found out Amazon had extended Prime Day from two to four whole days this year, we decided it was time for us to try something different too. Because we understand that,

It doesn’t take wizardry or special spells to see how good this Amazon Prime Day deal is, especially if you have Harry Potter fans ages 8 and up in the house. The LEGO Harry Potter Hogwarts Express & Hogsmeade Station is 34% off for Prime Day, bringing the price of this fun playable model with 9 minifigures down to just $86.

The latest model of the Amazon Kindle is down to just $84.99 in the Prime Day sale, equaling its November 2024 deal price.

We've pulled together the best Prime Day vacuum deals happening now. Save hundreds on favorite brands like Dyson, Shark and Roborock.

The Marshall Middleton is one of our favorite Bluetooth speakers, and you can buy it with a 44% discount from Amazon for Prime Day.

Snag the best Amazon Prime Day deals on pants from top brands like Gap, Levi’s, Madewell, and more. We found celeb-inspired styles including jeans, linen pants, wide-leg pants, and capris for up to 74 percent off.