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Sydney Sweeney, American Eagle

Sydney Sweeney's American Eagle ads sparked outrage. PR pros say it will make her a bigger star.

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.

The Associated Press on MSN · 19h

American Eagle’s ‘good jeans’ ads with Sydney Sweeney spark a debate on race and beauty standards

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,” the company’s chief marketing officer told trade media outlets.

USA TODAY · 1d

Ted Cruz defends Sydney Sweeney amid American Eagle ad backlash

As controversy continues to mount around an American Eagle jeans ad starring actress Sydney Sweeney, Ted Cruz is wading into the debate.

6h

Lizzo Mocks Sydney Sweeney's Controversial American Eagle Ad: 'My Genes Are Black'

Sweeney's collaboration with American Eagle, branded "Sydney Sweeney Has Great Jeans," features a denim line designed by the ...

1don MSN

American Eagle’s Male-Geared Sydney Sweeney Ads Have Gen Z Women Scratching Their Heads

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

2h

American Eagle: Catching The Falling Knife

American Eagle Outfitters offers a contrarian Buy for value investors, with low valuations reflecting excessive pessimism ...

8h

How 'genetics' ads from American Eagle and Dunkin’ triggered a cultural firestorm

Social media erupts over Sydney Sweeney and Dunkin’ genetics ads as advertising experts warn of changing consumer trust in corporate messaging.

After American Eagle, Dunkin’ faces backlash over Gavin Casalegno’s ‘Golden Hour’ ad

After American Eagle’s backlash, Dunkin’s Gavin Casalegno ad faces heat for using “genetics” to sell a summer glow. Social ...

2don MSN

Donald Trump Jr. Swoons Over Dad In Freaky AI Parody Of Sydney Sweeney American Eagle Ad

Donald Trump Jr.’s unsettling AI-generated post was a spoof of American Eagle’s recent ad campaign featuring Sweeney, 27. The ...

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