Barbie maker Mattel ( MAT) has been making toys for 80 years, during which it has become one of the leading global toy ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

Mattel plans to launch its first AI-powered toys in time for Christmas 2025. AI toys could reduce peer play and creative ...

Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

To be clear, I don't think AI is going to end the world. I've used ChatGPT in a million ways, including as an aide for activities as a parent. AI has helped me brainstorm bedtime stories and design ...

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, EVP and chief brand officer at Mattel, ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...

Andrew McStay is funded by EPSRC Responsible AI UK (EP/Y009800/1) and is affiliated with IEEE. Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it – be it ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.