OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of ...

Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable ...

AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when ...

Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform ...

A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.

AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and ...

Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.