Google has added click-to-call functionality to Vehicle Ads, giving high-intent car shoppers a faster path from search to ...

Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier and more resilient to privacy restrictions ...

With over 23 years of experience in SEO, back when Google was just a rumor, Andrea began her career optimizing websites for ...

AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable ...

Starting in March, Google defaults to online attributes and forces separate IDs for any in-store differences (price, ...

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.

LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act ...

Google is testing showing a blue “Send” button in the search box as you begin to type your query. The AI Mode button, which ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine ...