While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders ...

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores ...

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...

Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11 ...

WPP, with a 1% decline, was the last of the big four groups to report annual revenues. Publicis Groupe increased organic ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything ...

DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful ...

The music video—created with Piloto and Sixième Son—depicts the messier side of periods such a leaks and blood splashes. The message is clear: periods aren't cute, and there's no need to apologise for ...

Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they ...

Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & ...