Bob's Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content where the brand ...

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year's Cannes Lions International ...

Marketers are also moving toward more sophisticated applications of genAI in predictive analytics. Seventy-two percent have deployed or piloted AI to help customize timing of outreach, 76% for ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Queer dating app Grindr releases the second season of its queer history lessons content series "Daddy Lessons," a content marketing initiative that works to de-stigmatize the app.

Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light's new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.