Natalie Wills has spent her career building brands that feel native to the cultures they serve. As SVP of Marketing and Creative at Expedia Group, she oversees a portfolio spanning Expedia, Hotels.com ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Across grocery retail, the playbook that built category leaders is starting to break down. Operational factors like price, proximity, and scale still matter, but they are no longer sufficient to ...

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

Leverage Collage’s AI-enabled cultural intelligence engine for your small business to understand and connect with diverse consumers. Discover deep consumer, brand and industry insights into consumers’ ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

Hispanics are a transformative force in shaping American culture, contributing to its rich diversity and driving Multiracial population growth. With the highest purchasing power among multicultural ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

In today’s rapidly shifting cultural environment, Asian American consumers aren’t just adapting to change—they’re shaping it. This segment, one of the fastest-growing and most culturally diverse in ...

As cultural tides shift, LGBTQ+ Americans are leading a new era of self-expression, advocacy, and visibility. In 2025, this segment is driving powerful social and cultural change, demanding deeper ...

In today’s content-saturated world, brand loyalty is no longer driven by follower counts or polished celebrity endorsements. Instead, consumers—especially younger and Multicultural audiences—are ...

I spent my career marketing brands like Pampers, Oral-B, Playtex, Banana Boat, Campbell Soup, Born Free, Summer Infant, and more – and I know how identifying specific growth segments and innovating ...