Marketing Strategy - What are senior marketers struggling with the most? Which challenges are growing in importance? To find ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.

Like Sales, Marketing is responsible for managing a predictable, reliable demand-generation pipeline with a plan that ultimately produces higher-value opportunities and maximizes revenue. The ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of "Arrested Development" play in the background for the hundredth time. That's the usual setup for ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Most marketers say the COVID-19 pandemic has led to a wide range of changes, affecting everything from their organizational priorities and which channels they use to the metrics they rely on to ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...