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Apple, AI and Cook

TechCrunch on MSN · 2h

Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."

The Verge on MSN · 20h

Tim Cook says Apple ‘must’ figure out AI and ‘will make the investment to do it’

Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today that was reported on by Bloomberg. Apple has been slow to roll out some of its AI features and has stumbled with a planned AI-powered upgrade to Siri, which it delayed earlier this year.

MacRumors · 1d

Tim Cook Defends Apple's AI Delay: 'We've Rarely Been First'

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI. According to Bloomberg,

7hon MSN

Tim Cook Tells Employees That The AI Race Is Still Apple's To Lose, Despite Setbacks

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

20h

Apple Eyes the AI Future: Cook Signals Openness to Acquisition Deals

“We’re very open to M&A that accelerates our roadmap,” Cook said in Apple’s third-quarter earnings report, according to CNBC.

14h

Tim Cook Declares AI a Bigger Revolution Than the Internet: Apple Gears Up for Aggressive Push

Tim Cook rallies Apple employees, calling AI the next great revolution, as the company intensifies investments and global ...

2d

Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch

On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is ...

Tim Cook celebrates success of F1: The movie as Apple posts $27.4B in services revenue

The Movie. Produced and distributed by Apple itself, the company witnessed an increase in its services revenue of $27.

1don MSN

Apple’s blowout earnings marred by tariff fears, a slow AI rollout, and the stock barely moves

“The risks to Apple are real,” she said. “Regulation is coming and tariffs are back in the headlines, with the US still ...

1d

Here's what Tim Cook thinks about AI replacing the iPhone

Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace ...

Apple Is Open to Buying Companies to Get Ahead in the AI Race

Tim Cook says the company is now significantly increasing its investment in AI, plus it confirms tariffs cost the business ...

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