"Mabuhay" as a Welcome: The use of "Mabuhay" in the pageant's opening and as a general sentiment aligns perfectly with the goal of tourism promotion—it is the quintessential Filipino greeting, extending a warm and enthusiastic welcome to visitors, both local and international. ​Embodying Filipino Pride: As the reigning Miss Universe Philippines, Ahtisa serves as an international ambassador, and her participation in nationally-themed productions like "Mabuhay" inherently promotes a positive and i

Understanding Filipino traits, values, and culture | Outsource Accelerator