Epic Hitachi ad takes inspiration from 90s action movies to tout sustainability
thedrum.com
Epic Hitachi ad takes inspiration from 90s action movies to tout sustainability
Direction comes from Emmy-nominated director Cameron Harris, known for his work on Deadpool and Nissan ads.
Sep 4, 2024
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Have you watched our world first carbon zero ad yet? Made with a cast and crew of just 30 people, using pedal power and a solar-powered generator, our film was able to be delivered with zero-carbon emissions – a global first! https://sustainability.hitachi.com/climate-change-innovator/ #Hitachi4Climate #emissions #environment #ClimateChangeInnovator | Hitachi
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138K views · 1.4K reactions | Do you want to know more about Hitachi’s ZX135USL-6 excavator, developed specifically for forestry operations? In our latest video, Burkhard Janssen (General Manager of Product Management & Engineering at HCME) shows us the machine features. Keep watching to find out what this excavator has to offer! Dig deeper: https://bit.ly/2GfWgob | Hitachi Construction Machinery - Europe | Facebook
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Have you watched our world first carbon zero ad yet? Made with a cast and crew of just 30 people, using pedal power and a solar-powered generator, our film was able to be delivered with zero-carbon emissions – a global first! https://sustainability.hitachi.com/climate-change-innovator/ #Hitachi4Climate #emissions #environment #ClimateChangeInnovator | Hitachi
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