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@aicxo on Instagram: "Eminem’s stop-motion commercial for Lipton Brisk iced tea aired during Super Bowl XLV in 2011, a major move considering his long-standing reluctance toward brand endorsements. The production alone reportedly cost more than $1 million, while Eminem himself was paid over $1 million for appearing as a claymation puppet. Despite the high spend, the commercial became one of the most talked-about pieces of the night due to its bizarre creative direction and the unexpected use of